The mindset work behind messaging that makes you thousands
In business, your mindset is more than just a tool—it’s the foundation that shapes your messaging, which, in turn, shapes the clients you attract. Hi, I’m Anna Rumbold, Marketing Coach, Mentor, and host of The Attract Podcast. In a recent episode, I dived into the mindset shifts behind messaging that makes you thousands. So let’s talk about how adopting a business growth mindset can transform your messaging and, ultimately, help you attract the clients who are ready to pay, stay, and rave about you.
What you’ll learn from this episode of ATTRACT with Anna Rumbold:
How your message shines a spotlight on your mindset
Examples where my own projections seeped through into my messaging
How to bring awareness to whether your ego, your projections and your insecurities are sabotaging your messaging (and therefore your results)
Listen to the episode all about business mindset and messaging that converts here
Click here to apply for my signature 12-week 1:1 programme, ATTRACT.
How Much Does Mindset Impact Your Messaging?
We hear about how mindset work in business is crucial, but what isn’t spoken about nearly as much, is how our messaging can shine a light on our insecurities, our projections and our beliefs, and how being aware of these can be the difference between ideal clients saying “I know I’m going to win with her” vs. “she seems a bit shaky in herself”.
When you embrace a business growth mindset, you’re not only aligning your beliefs with your goals, but you’re also crafting messaging that resonates with clients who want to invest. Your ideal clients aren’t just looking for a product or service—they’re looking for someone they can believe in. If your messaging conveys confidence, conviction, and alignment, it creates a powerful pull for those clients.
Real-Life Examples of Mindset Shifts That Changed My Messaging & My Business
I wasn’t always aware of how my mindset was shaping my business. Here are a few personal examples of how my own projections seeped into my messaging—and the shifts that changed everything.
At one point (not actually that long ago!), I kept telling myself that I had to label what I “was” because it wouldn’t be clear otherwise, and so I created content to convince people that my work was more than just messaging.
Today I don’t even think about whether people see me as a business coach, a marketing mentor or someone from Yorkshire with a fluffy ginger dog.
At one point, I was frustrated that I didn’t have the same “leverage” as those who were making 50k per month, despite the fact I was helping my clients to create these kinds of results.
Today I know that my I don’t need to share my own bank account every other day in order to sell out my offers. I talk about money when it feels light and relevant, but my clients are hiring me for so much more than the numbers in my bank account.
“Why aren’t people buying from me?”
At one point when sales were slow, I found myself asking “why aren’t people buying from me?”.
Today when sales are slow, I ask “what can I do to make it easier for people to buy from me?”
Don’t let anybody fool you that your messaging isn’t about mindset too.
It’s not about layering your content with abundant-no brainer-blow up words to create conviction.
It’s not about projecting your insecurities onto your audience because they don’t “get it”.
It’s not about adding a dozen caveats, so that your content doesn’t trigger anyone.
It’s about connecting the dots between who you are, what you deliver, and how you can powerfully and honestly communicate that. And this is the very essence of attracting the clients who are ready to pay, stay and rave about you.
Embrace the Mindset That Attracts Clients Ready to Pay, Stay, and Rave About You
When you develop a business growth mindset, you’ll naturally start to attract clients who resonate with your message. These are the clients who see your value, connect with your authenticity, and are eager to invest in what you offer.
In my signature 12-week 1:1 mentoring programme, ATTRACT, we dive deep into these mindset shifts. Together, we’ll uncover any blocks that might be holding you back from communicating your true value. If you’re ready to align your mindset with the success you deserve.
Click here to apply for my signature 12-week 1:1 programme, ATTRACT.
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