Welcome to the juicy part of the internet where we talk about social media content that doesn’t just get likes, it gets you the dream client. If you’re tired of posting “helpful” content that gets polite claps but zero sales, stick around. Because today, I’m breaking down exactly how to create social media content that sells, attracts your dream “holy sh*t, they’re in my DMs” clients, and build a business (and bank account) that makes your vision board jealous.

And spoiler alert: if you're ready to create messaging that has your best-fit clients paying, staying, and raving about you, this is your sign to step up your game.
Step 1: Stop posting to appease people
You’ve been told to “show up consistently,” post value-packed content, and keep your audience engaged. But here’s the truth, engagement alone won’t pay your bills. What actually moves the needle? Content that speaks directly to the people ready to invest in what you offer.
Instead of focusing on how many likes or shares you get, shift your focus to converting eyeballs into high-ticket clients. This means your social media content should:
Clearly articulate why you’re the obvious choice
Highlight the results you deliver AND the process
Speak to your audience’s deepest desires and actions they’re taking in their attempt to create the transformation they desire - in their language
Want to nail down this kind of messaging? My 1:1 coaching program, ATTRACT, is where we do the deep work on crafting messaging that turns scrollers into buyers.
Step 2: Make your offers the most obvious solution
Your content should do more than just educate, it should create demand. Clients should see your content and think, “I NEED this in my life right now.” And that only happens when your messaging does two things:
Positions your offer as the perfect fit for their needs.
Clearly connects the dots between your expertise and their desired transformation.
When you consistently show your audience why your offer is the answer to their problems, they won't just think about buying, they’ll be waiting for you to drop it.
This is exactly what I teach inside MATCH, my 4-day audio course designed to help you position your offers so that your audience is excited to pay you. No fluff, no hype, just messaging that sells.
Step 3: Speak to the right people
The biggest mistake entrepreneurs make? Trying to appeal to everyone. Your messaging should feel like a personal invitation to the exact people who are ready to buy, not a generic flyer thrown out to the masses.
This means:
Stop creating content that speaks to beginners if your offer is for established business owners.
Get crystal clear on your ideal client’s values, objections, and motivators.
Use messaging that reflects your unique way of working—because when your audience understands how you do things differently, they’ll choose you over everyone else.
Ready to refine your messaging and attract the right people? Let’s make it happen inside ATTRACT, my private 12-week coaching program where we turn your messaging into a client magnet.
Step 4: Build conviction in your movement
Social media content that sells isn’t just about features and benefits—it’s about conviction. Your audience needs to believe in your solution just as much as you do. And conviction? That comes from the clarity and confidence in your messaging.
When you show up with certainty in what you offer and consistently share content that aligns with your values, you’ll attract clients who are ready to take action. No chasing, no convincing, just aligned sales.
Inside MATCH, I’ll show you how to build conviction in your messaging so that clients don't just see your offer - they believe in it.
Step 5: Create “Rave-Worthy” messaging
If your content isn’t getting people to share, tag their friends, or slide into your DMs asking for more, it’s time to rethink your messaging. The goal isn’t just to sell—it’s to create an experience that makes people want to talk about you, refer dream humans to you, and keep coming back for more.
Your content should:
Deliver value in a way that makes people say, “I need this.”
Show social proof and results that build trust.
Give your audience a clear next step to work with you (hint: no vague CTAs—be direct!).
This is where my pay, stay, and rave about you messaging approach comes into play. Clients don’t just buy once; they stick around, they get results, and they shout about it from the rooftops. And this? This is how you build a sustainable, profitable business that grows without relying on gimmicks or pushy sales tactics.
Ready to Create Social Media Content That Sells?

Let’s face it, if your content isn’t doing the heavy lifting for you, it’s time for a messaging upgrade. Whether you’re launching a new offer or refining your positioning, the right messaging makes sales simple.
Here’s how you can start working with me to create aligned messaging that actually sells:
💥 MATCH - 4-Day Audio Course: Learn how to position your offers to high-ticket clients who are excited to pay you Join MATCH here
💥 ATTRACT - 12-Week 1:1 Coaching: A deep dive into crafting messaging that consistently draws in clients who pay, stay, and rave about you. Work with me 1:1 here
💥 Listen to the ATTRACT Podcast: For actionable tips on messaging and marketing that actually works. Tune in here
Creating social media content that sells is about more than just showing up and posting consistently. It’s about messaging that speaks directly to the right people, builds demand, and positions your offers as the no-brainer solution.
If you’re ready to ditch the guesswork and start crafting content that fills your programs with ease, I’d love to help you make it happen.
Let’s create messaging that feels good, works hard, and has your dream clients waving their credit cards at you.
DM me on Instagram to start @annarumbold.co
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