Welcome to ATTRACT! This episode is a special one, and I’m so excited to share it with you. We have Rachel Aiken, founder of The Program Consultancy, on the podcast to discuss a crucial topic for anyone building an online business: how to create resilient, high-quality offers that scale, attract loyal clients, and withstand market shifts. Rachel’s approach is all about designing programs that not only sell but deliver real, lasting value to clients—turning your programs into assets that can grow alongside your business.
Whether you’re looking to create a successful group program or improve client results in your online courses, Rachel’s insights are bound to give you fresh ideas and inspiration.
What you're going to learn in this podcast episode:
How to create offers that withstand economic downturns, changing buying behaviours and algorithm updates
How to scale your offers from live programmes to DIY programmes
You can find out more about Rachel and her business here:
Website: www.theprogramconsultancy.com
And to enquire about 1:1 mentoring with Anna, DM me on Instagram here: https://www.instagram.com/annarumbold.co/
Getting Started with a Resilient Program Design
When Rachel and I talked, the first thing we tackled was the importance of resilience in your offer. Rachel shared how her business, The Program Consultancy, helps women entrepreneurs create “unshakable” businesses. She works with clients to design programs that don’t just succeed initially but thrive long-term, even as algorithms, buyer behaviours, or economic conditions shift. Rachel believes that by focusing on a quality experience from the inside out, you create a program that’s sustainable, scalable, and built to attract high-ticket clients.
Tip: Think beyond just the initial sale. Building a sustainable coaching business starts with creating an offer that clients are excited to complete and tell others about.
Your Expertise is the Heart of Your Offer
Rachel emphasised a vital mindset shift for every business owner: view your expertise as the core of your offer and let that drive the program’s structure and delivery. A program’s success doesn’t just depend on how well it’s marketed but on how effectively it delivers on its promise. She shared a strategy called results mapping, where you reverse-engineer your client’s journey, identifying what they need to reach their goals—and only then determine the ideal client for the offer.
This way, you’re delivering a high-quality program that attracts the right clients, builds trust, and keeps clients engaged. After all, improving client results in online courses or programs is often what keeps them coming back.
Rachel points out that even as entrepreneurs, many of us have an instinct to nurture, to ensure our clients succeed. But nurturing your clients isn’t about offering everything under the sun; it’s about knowing when to bring in other experts and streamline your curriculum for depth over breadth.
Fine-Tuning Your Program
One of Rachel’s go-to tips for maintaining high-quality in online programs is deceptively simple but powerful: keep track of the questions clients ask most frequently. If the same question pops up repeatedly on group calls, that’s your cue to address it in the program itself. Adding an FAQ section or a short training video on common topics can be a game-changer for client clarity and satisfaction. This proactive approach reduces confusion, enhances the client journey, and, ultimately, improves client results.
When clients complete your program successfully, they’re more likely to refer others. And as Rachel mentions, that’s the mark of a resilient offer—the kind that doesn’t rely solely on big launches but grows steadily through word of mouth.
Creating an Offer That Can Scale with Ease
A standout part of our conversation was Rachel’s take on scaling online offers effectively. For many entrepreneurs, scaling means offering more, which can sometimes lead to diluted value and program fatigue. Instead, Rachel recommends designing your program with scalability in mind, where the quality of delivery is such that clients achieve the desired outcomes without needing constant updates or your direct involvement.
If you’re looking to transform your offer into a DIY course, Rachel shared that this requires an intentional design with detailed, client-centric content. By proactively answering client questions and fine-tuning your curriculum, you’re setting up a program that not only scales but can operate independently—freeing you up as you grow.
Why a High-Quality Program Sets You Apart
As Rachel rightly points out, creating a resilient business is as much about your offer as it is about your skills and reputation. When a client invests in your program, their journey matters deeply. The experience and results you deliver don’t just bring in testimonials—they build trust, loyalty, and repeat clients. It’s about creating a quality experience that people want to complete and share.
In a market where so many businesses focus on quick marketing wins, you can stand out by focusing on delivering a high-quality program that reflects your authentic expertise and makes a lasting impact.
To create a successful group program that grows with your business, focus on building a client experience that is clear, results-driven, and resilient. With a program like this, you’re not only investing in your clients’ success but also in the long-term success of your business.
Listen to the Full Episode
To hear more of Rachel’s valuable insights, listen to the podcast link above or click here to go to Spotify. She shares even more tips on creating unshakable, impactful offers that deliver and keep clients engaged.
If you’re looking for more ways to attract the high-ticket clients who pay, stay and rave about you. Follow me on Instagram.
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