Hi, I'm Anna Rumbold Marketing Coach and host of The Attract Podcast. In this episode, I interview Business Coach & Mentor, Jess Pye, on how she's building her business the FUN & MONEY way.
We chat about what it means to be an embodiment of your work, and how you can be this embodiment in your content, the way you run your business, and the way you speak about it.
Jess helps clients create more money in their business whilst having WAY more fun. Using Human Design, aligned strategy and subconscious work, her clients create a business model and strategy that suits their values & desires and create their 6 Figure+ Fun & Money Business.
What you're going to learn in this episode of the ATTRACT podcast with Jess Pye:
- How Jess embodies her work in her content, the offers she creates and the actions she takes
- How you can bring more embodiment into your business
- Why the templates and generic frameworks aren’t necessarily right for your business
Grab Jess's freebie here: Free Magnetising Content Workbook
To apply for 1:1 mentoring with Anna, DM me on Instagram.
Unable to listen right now? Read the transcript here!
Anna: Hi Jess and welcome to the podcast. I am so so so excited to chat with you today. We have literally just been talking about how I love all of the things that you say. I can't wait to explore some of this further, so I'd love to just start by asking you what brought you to where you are today. A little bit of a whistle stop tour of your journey, what it is that you do today, how you help your clients, of course.
Jess: Thank you for having me. I'm honestly so excited to be here. So for those that don't know me, I am a business and mindset coach and mentor. I work with online business owners, but I also work with creatives because I actually started out on a fine art degree and I really thought I was going to become an artist way before lockdown.
It's really hard to give a short version of this, but I'm going to try my best. When I was in uni doing my artistic practice, I was creating loads of really neon sculptures, really colourful work which you will see in my branding now. Like I always bring that creativity back into my work now. But all of the work was about manifestation, about mindset, about changing your perspective and going after what you want in life.
When we went into lockdown, I decided to start a blog about manifestation. Through lockdown, I started to study life coaching. I'd already looked into it back in 2018, but I was still on my degree. Ultimately, that's when I became a coach. One of my best friends who I met on my degree actually said to me when I became a coach, "You were always doing this work. You were just using the wrong medium." And I think that is so beautiful.
I officially launched my business on New Year's Eve 2020. Now, 3 or 4 years later, I have done a lot of trial and error, made a lot of mistakes, and that is literally how I help my clients now. I love the practicality and the stable and logical parts of business. But I also love bringing the fun into it and bringing the creativity into it, because it's obviously such a deep part of me that I've really never wanted to lose.
Anna: Ooh, I love that. I love your story. Actually, I don't think I knew all of that about you, but when you were talking, I was thinking, your branding is incredible. And I can absolutely see where that creativity, that art that you have clearly comes through. So I'd love to explore that a little bit more actually, in terms of the creativity clients who say, "I'm not creative" and they kind of label themselves as not being creative. Is that something that you see?
Jess: I think I see it come up especially with branding. Obviously, I don't necessarily help my clients with branding, but I do help my clients express themselves more and deeper. I have a lot of courses around content and the feeling of navigating that fear of being seen.
The part that I think it comes into is with being a generator as well. If you look anywhere about the generator lifeforce energy and how they become magnetic, it's doing what lights you up. And I think for me, the solutions that I help my clients create are very creative solutions. We don't need to attach rules here, and I think the creativity comes through the freedom of doing it your way rather than specific. You don't have to be on Procreate every night doodling or coloring, because that might not be your version of creativity, but I think that's where the fun part comes in of doing it your way.
Anna: Ooh, I love this. So what I'm hearing as well that it's very much about that self-expression. So actually, I'd love to dive into this a little bit more. Do you find that a lot of people struggle with this self-expression, because they really believe that there is a set way, all of the conditioning that we might have had from all sorts of things? I mean, it starts really from school and below, doesn't it? Really? But is that something that you find is usually a real light bulb moment for people when they recognize that they are able to express themselves in a way that actually feels true and authentic?
Jess: Yeah, 100%. Every single client, without a doubt, whenever they come to work with me in the onboarding form, I'm like, "Why did you choose me?" Obviously, in a more professional question, and they're always like, "Sounds weird, but I just love the energy. I love your energy and the way you do business."
I think what happens is, let's say coaches specifically, or even like brand designers and other service-based businesses, you start your business because you want more for your life, and you want to do life differently, and you don't want the standard journey that everyone tells you you should have. And then you enter this world and suddenly you're more bothered about hitting a ten K month.
You end up more bothered about, well, that person said I need to do it this way, or that person said to do it this way. You stop actually looking at what makes you excited to show up in business. You stop following the nudges and then you wonder why you hate your business. And then you hire me because you love the way I run my business.
I think it's because of the creativity piece in me. Like recently I've started designing the backgrounds of my branding on Procreate with the paintbrush and things and really actually going back into my real art side. But if you look at the standard way of doing things, it would be like hire someone to make a banner for you and they all look quite similar. And there's nothing wrong with that, because if it's not the part you enjoy, please outsource it. I'm not saying you have to make it yourself, but I think it's just that bringing those pieces that do light you up so it doesn't feel like that arbitrary "I have to do X to get Y because everyone else is doing it that way."
Anna: Yeah, absolutely. And I'm nodding the whole way through here because I really feel like I'm really on this wavelength and something I've been speaking about quite a bit recently. And, you know, I'd love to hear your thoughts around this as well. It's very similar actually, but I see sometimes with structure like frameworks and, you know, templates. They're great. They have a place. I use them with my clients. But what I think can happen and what I've seen is I've been there myself as well, where you like, just give me the template, just give me the framework. But actually, especially when it comes to things like content, which are really about self-expression, I've seen that actually we can suppress our creativity when we are a bit too fixated on the frameworks and the templates, and it's also the kind of thing that then ends up becoming, you know, a factory line of sameness. Because and not because we're doing anything wrong. But we are missing in that piece. And that's what I really see. You know, the actual piece that needs to stand out is you. So that's kind of my thought around structures and templates. They have a place, but perhaps not the be all and end all.
Jess:It's really funny. I am literally nodding my head as well because I could not agree more. I actually do daily drops inside my membership where I share frameworks or perspective shifts. The reason I'm mentioning this is that I was looking at something as a generator. I love to respond, so I'll often go through my old posts to get ideas of what to share inside the membership. Last year was tough for me in business—a lot of imposter syndrome, behind-the-scenes issues, and it really slowed me down. I became overly focused on hitting certain results because I noticed a dip in my sales.
Anna:I totally get that. It's so easy to get caught up in numbers and external validation.
Jess:Absolutely. There was a season where every post of mine was like, "Do this one thing to hit 10K months" or "Triple your income." I went overboard with that approach. It didn't show any personality, and the real value was hidden in the next slide, so new clients couldn't see what I was about from the front of my feed. It was ironic because that's what I teach my clients to avoid.
Anna:Yes, exactly. It loses the essence of who you are and the excitement for your business. It's crucial to bring your personality into your business.
Jess:Yes! I couldn't agree more. When you're not bringing yourself into your business, you lose the love for it. You didn't start your business to follow someone else's PDF freebie; you started it to live your dream life. Your dream life should be reflected in your business as well.
Anna:I love what you said about hooks. It's something I often discuss with my clients. They get passionate about why they do what they do, and I always encourage them to lead with that. Infusing hooks with your unique perspective is essential.
Jess: Exactly! If your content is just about "do this one thing," it doesn't say why someone should come to you. If you're just focused on the front end and someone else's PDF, it can cause a disconnect with what you actually deliver. Content should be an expression of who we are and what we offer.
Anna: Yes, self-expression is key. I've had a similar journey. I used to place too much trust outside myself, which led to a lack of results. It's about trusting yourself more than everyone else. Over the past six months without a mentor, I've built a lot of self-trust and raised my income again. My word for 2024 is "creative expression" because I've realized how important it is to show up authentically.
Jess: That self-trust is crucial. When you follow someone else's framework without considering your own values and strengths, it can cloud your creativity and message.
Anna: Definitely. It's about discernment. Taking everything with a pinch of salt and filtering it through your own perspective. Are you leaning on someone else's advice, or is it truly resonating with you?
Jess: Exactly. And sometimes we need to step back and evaluate where our trust lies. Are we making decisions from a place of confidence in ourselves, or are we constantly seeking validation from others?
Anna:That's such a good point. It's normal to question, but it's important to bring it back to what your ideal client cares about. And sometimes, showing your unique perspective is essential. For instance, someone loved that I dance on tables at brunch, which shows how I balance fun and business.
Jess: Absolutely. Personal content can serve a purpose if it aligns with your brand. It's not about offloading or seeking validation but about embodying the way you run your business.
Anna: What advice would you give to someone struggling with how much personal content to share?
Jess: Don't use personal branding to offload or seek validation. Share aspects that align with your brand and add value. For example, I share my love for crosswords, showing I have a work-life balance. Make sure your personal content serves a purpose for your audience and aligns with your values.
Anna: That's great advice. It's about finding that balance and ensuring your content reflects who you are and what you offer.
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