I’m Anna Rumbold, a business and marketing coach with a focus on powerful, aligned messaging that positions your business to attract clients who are ready to invest, commit, and spread the word.
I’ve been pitching my brand new offer MATCH over the last couple of weeks, and I want to talk about why multiple people are telling me they’re excited to buy it, when it’s not even launched yet. Which means it’s an offer that has ZERO social proof.
This isn’t blowing smoke up my own arse for the sake of it (although if you’ve been in my world, you know that we don’t do humble because conviction attracts conviction). But this is to share the HOW behind people waiting for you to drop your offer.
The reason there are 36 incredible humans on the waitlist and multiple people telling me they can’t wait to buy, is because of my messaging. I didn’t host a free event and hype it up to the nines. I’ve posted ONE talking story about it, so it’s safe to say I haven’t relied on live energy and hype.
It’s because people know me for messaging. And the reason they know me for messaging? Because every.single.thing signposts them towards it in my content.
Listen to the podcast episode here
What you’ll learn from this episode:
BTS of my latest launch, and why my messaging has people waiting for me to drop my new offer
Why you need to connect your movement, with the thing your people value the most
Why my content and messaging sells
If we go deeper, my audience are not just reading my content, nodding along and seeing messaging as the answer, they’re seeing the WAY I do messaging as the answer.
Which is where pay, stay and rave about you messaging comes in. My messaging constantly builds awareness and conviction in MY solution. Which is why when I launch a new offer, people know that it’s the most obvious solution for them because they’re already sold on the way I do things. Instead of seeing a sea of really similar messaging and not being clear on who to invest WITH.
So the first piece of it is that they know how I do messaging, but the most important piece of the puzzle? They SEE how this connects to the things they value the most.
I don’t just talk about messaging. I talk about why messaging is the reason you’ll be able to sell like hotcakes, why it’s the reason you’ll attract clients who show up, create results, and then rave about you to everyone they know. I talk about why messaging is how you’ll easily raise your prices, and why you’ll rarely hear “I’d buy if it was £x”.
I speak to the things that my people value the most. And this isn’t your surface-level “10 x your sales”, I’m showing you the long term value, the short term value, the most obvious transformations, the less obvious “cherry on top” transformations. And I’m connecting it all back to the heartbeat of my movement: pay, stay and rave about you things.
Which is the only reason people are telling me how excited they are to buy from an offer that’s yet to create results for anyone.
And it’s the kind of messaging I’m teaching you how to create inside MATCH 😏
A simple system for positioning your spaces as a match for high-ticket clients who are ready to pay, stay and rave about you 💸
Where you’re going to be cranking up the volume on the messaging that's going to get your people saying "holy smokes, I need this".
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